Who Are These Guys, Anyway?

CrowdStar was founded in 2008 and is one of the top Social Gaming companies in the world.

Our founding team consists of serial entrepreneurs and Silicon Valley veterans who are passionate about making social games that impact millions of people around the world every day.

Jeffrey Tseng


Jeff is the CEO and co-founder of CrowdStar. Before CrowdStar, he was an early employee at Secret Level, a San Francisco game studio, where he held the role of Creative Director. Whether it's running long queries or running long distance, Jeff is always focused on the numbers. His favorite phrases are "look" and "FYI".



  • 80's Song: 1963 - New Order
  • CrowdStar game: can't do it - it's like choosing your favorite child!
  • CrowdStar offsite: Mexico
  • Clothing brand: John Varvatos
  • Movie quote:  "Give me a scotch.  I'm starving." 


Jose Avila


Jose (known to all as Tachu) heads up the Engineering department at CrowdStar. Tachu held engineering positions at Kickapps Corporation/Yuku, Cisco and Ezboard before joining CrowdStar. Tachu studied finance at Universidad Francisco Marroquin in Guatemala and is an avid football (as in soccer) fan.



  • 80's Song: Voy a Pasarmelo Bien - Hombres G
  • CrowdStar game: Happy Aquarium
  • CrowdStar offsite: Italy
  • Clothing brand: Joe's Jeans
  • Movie quote: "My name is Maximus Decimus Meridius, commander of the armies of the North, general of the Felix Legions, loyal servant to the true Emperor, Marcus Aurelius. Father to a murdered son, husband to a murdered wife. And I will have my vengeance, in this life or the next." 


Victoria Bourne

Finance and Administration

Tory is VP of Finance and Administration. She has led Finance teams in the internet and mobile spaces and previously worked for Yahoo and Vodafone. She grew up in the UK and studied mathematics at Oxford and Stanford. She spends her spare time cycling up mountains. Contrary to popular belief, Tory Bourne is not related to Jason Bourne whatsoever; however, her skills are comparable or even better.



  • 80's Song: songs by Squeeze
  • CrowdStar game: Fish with Attitude
  • CrowdStar offsite: Winetasting 
  • Clothing brand: I just wear jeans!
  • Movie quote: "Hello.  My name is Inigo Montoya.  You killed my father, prepare to die."


Blair Ethington

Brands and Marketing

Blair is heading CrowdStar's Brand team for Covet Fashion as well as Marketing after successfully leading Virals & Engagement, Product Strategy, Mobile, and probably something else. Blair previously worked at Playdom and eBay and studied Public Policy and Economics at Duke.



  • 80's Song: Billie Jean - Michael Jackson
  • CrowdStar game: Top Girl
  • CrowdStar offsite: Mexico
  • Clothing brand: Just one...What about everything on shopbop.com?
  • Movie quote: Movie quoting is for guys...



Randy Lee

Business Development

Randy heads up global business development focused on bringing CrowdStar's mobile social games around the world. Randy also manages the company's strategic partnerships and is leading the Fantasy game studio.  Prior to joining CrowdStar, Randy was with Symbio, Silicon Valley Bank, iAsiaWorks and co-founded Sparktech Corporation.  Randy studied Engineering at Santa Clara University and has his MBA from UC Davis.  Randy loves playing basketball and wishes he played in the NBA.



  • 80's Song: Pour Some Sugar On Me - Def Leppard
  • CrowdStar game: Mermaid World
  • CrowdStar offsite: Mexico 
  • Clothing brand: Prada
  • Movie quote: "You're all clear, kid!  Now let's blow this thing and go home!"


George Rodgers


George oversees production of all art and leads the art team at CrowdStar.  Prior to CrowdStar, George was with Secret Level/Sega of America and LucasArts and spent many years in the web industry.  George has a degree in architecture from Miami University of Ohio and still thinks that one day he might become an architect.  



  • 80's Song: Turn me Loose - Loverboy
  • CrowdStar game: Happy Pets
  • CrowdStar offsite: Italy 
  • Clothing brand: 7 for all Mankind
  • Movie quote: "All I need are some tasty waves, a cool buzz, and I'm fine."