Covet Fashion Links Up With Stella Valle for Target

Covet Fashion Links Up With Stella Valle for Target

Covet, an interactive mobile marketing company, has teamed with Stella Valle designers Paige Dellavalle and Ashley Jung to feature their collection for Target, which launched this week. Via an app, users of Covet Fashion can style and dress their avatars in the jewelry. In addition, Covet Fashion will offer styling tips from Dellavalle and Jung.

CFDA & Covet Fashion App Collaboration Will Result In A More Fiercely-Dressed World

CFDA & Covet Fashion App Collaboration Will Result In A More Fiercely-Dressed World

If you anxiously await the Council of Fashion Designers Of America Fashion Awards as if they're the Oscars and keep a running list of the latest up-and-coming designers to test-drive, there's now an app for that. Women's Wear Daily reports that the CFDA is linking with popular app Covet Fashion to create an unparalleled product. A world in which you can discover fresh design talent simply by snapping your fingers — or rather, swiping them — isn't a pipe dream anymore.

CFDA, Covet Fashion in Styling App Game

CFDA, Covet Fashion in Styling App Game

Covet Fashion, an interactive styling app, has teamed up with the Council of Fashion Designers of America to roll out exclusive styling challenges that will showcase up-and-coming brands. Designers in the CFDA network will have their collection at the fingertips of Covet’s 2.5 million users, who can style them in the game.

Move Over Kardashian, This Mobile Game is Striking a Chord with Women and Retailers

Move Over Kardashian, This Mobile Game is Striking a Chord with Women and Retailers

Many existing mobile games share Covet’s main goal: to create virtual outfits from a mini digital closet, show them off to other players, and build up an eye for style. But those similar games – titles like Fashion Star Boutique, Fashion Story and even the wildly lucrative Kim Kardashian: Hollywood – miss out on two of Covet’s main advantages. The mobile app targets a rare but wise demographic and incorporates real-life retail.

12 Fashion App And Style Services That Are Reinventing The Acquisition Of Fashion Goods

12 Fashion App And Style Services That Are Reinventing The Acquisition Of Fashion Goods

By combining fashion, self-expression and reward-based achievement, Covet Fashion provides a one-of-a-kind experience that allows consumers to directly engage with current fashion collections from today’s top contemporary brands.

The Top 10 Takeaways from Casual Connect

The Top 10 Takeaways from Casual Connect

Jeff Tseng, cofounder of Crowdstar, acknowledges that his company fell into making games for women. He was a former console game maker, and when Facebook came along, Crowdstar jumped on the opportunity to make lightweight games for broader audiences. As the market has transitioned to mobile, Crowdstar has doubled down on making games for women.

Best Apps for Shopping and Style Inspiration

Best Apps for Shopping and Style Inspiration

NYC is the city with the highest number of Covet Fashion users, and it’s easy to see why we’re obsessed. The addictive app allows you to style women’s looks from brands such as Halston Heritage and Cynthia Rowley, and successful ensembles can result in prizes both real (like giftcards and a Nanette Lepore satchel) and virtual.

Rachel Zoe Launches Fashion App

Rachel Zoe Launches Fashion App

Rachel Zoe has some major news! And we're not talking about the fact that she's pregnant with baby No. 2. Proving that her growing family isn't slowing her down, the fashion mogul has just launched a new app with social gaming company Crowdstar.

Avatar for Fashion Lovers? Meet Rachel Zoe's New App, Covet Fashion

Avatar for Fashion Lovers? Meet Rachel Zoe's New App, Covet Fashion

Rachel Zoe is launching a new mobile fashion styling game that sounds very addicting! The game, Covet Fashion, allows you to dress your virtual avatar with current styles from more than 60 brands including Rebecca Minkoff, Hudson Jeans, Cynthia Rowley, Dannijo, Joie, Nanette Lepore and of course, Rachel Zoe Collection.

CrowdStar Heads to Broadway with Breakfast at Tiffany's on iOS, Android

CrowdStar Heads to Broadway with Breakfast at Tiffany's on iOS, Android

The iconic film Breakfast at Tiffany's is being transformed into a Broadway show that will appear on stage this March. In anticipation of the show's release, CrowdStar has partnered with Lulamae Productions to release a mobile game inspired by the new play, which was of course inspired by the film.

CrowdStar: Windows Phone 8 the Next Logical Step for Forward Thinking Devs

CrowdStar: Windows Phone 8 the Next Logical Step for Forward Thinking Devs

Is Windows Phone 8 gaining much-needed momentum? According to CEO Steve Ballmer, Windows Phone devices sold at five times the rate during Christmas 2012 than they had during the same period during the previous year.