Covet, an interactive mobile marketing company, has teamed with Stella Valle designers Paige Dellavalle and Ashley Jung to feature their collection for Target, which launched this week. Via an app, users of Covet Fashion can style and dress their avatars in the jewelry. In addition, Covet Fashion will offer styling tips from Dellavalle and Jung.
If you anxiously await the Council of Fashion Designers Of America Fashion Awards as if they're the Oscars and keep a running list of the latest up-and-coming designers to test-drive, there's now an app for that. Women's Wear Daily reports that the CFDA is linking with popular app Covet Fashion to create an unparalleled product. A world in which you can discover fresh design talent simply by snapping your fingers — or rather, swiping them — isn't a pipe dream anymore.
Covet Fashion, an interactive styling app, has teamed up with the Council of Fashion Designers of America to roll out exclusive styling challenges that will showcase up-and-coming brands. Designers in the CFDA network will have their collection at the fingertips of Covet’s 2.5 million users, who can style them in the game.
Many existing mobile games share Covet’s main goal: to create virtual outfits from a mini digital closet, show them off to other players, and build up an eye for style. But those similar games – titles like Fashion Star Boutique, Fashion Story and even the wildly lucrative Kim Kardashian: Hollywood – miss out on two of Covet’s main advantages. The mobile app targets a rare but wise demographic and incorporates real-life retail.
Jeff Tseng, cofounder of Crowdstar, acknowledges that his company fell into making games for women. He was a former console game maker, and when Facebook came along, Crowdstar jumped on the opportunity to make lightweight games for broader audiences. As the market has transitioned to mobile, Crowdstar has doubled down on making games for women.
NYC is the city with the highest number of Covet Fashion users, and it’s easy to see why we’re obsessed. The addictive app allows you to style women’s looks from brands such as Halston Heritage and Cynthia Rowley, and successful ensembles can result in prizes both real (like giftcards and a Nanette Lepore satchel) and virtual.
Rachel Zoe is launching a new mobile fashion styling game that sounds very addicting! The game, Covet Fashion, allows you to dress your virtual avatar with current styles from more than 60 brands including Rebecca Minkoff, Hudson Jeans, Cynthia Rowley, Dannijo, Joie, Nanette Lepore and of course, Rachel Zoe Collection.